ISIC Publications

Liu, Yaoping, and Anja Zalta. “Transplanted buddhism in and from Southeast Asia.” PhD diss., Znanstveno-raziskovalno središče Koper/Centro di Ricerche Scientifiche Capodistria, 2022.
Link: Vol. 27 No. 105/106 (2022): Transplanted Buddhism in and from Southeast Asia | Poligrafi (zrs-kp.si)

Su, G., & Liu, Y. (2022). Fo Guang Shan’s Expansion in the Religious Market of Thailand: A SWOT Analysis. Poligrafi, 27(105/106), 85-103.,
Link : View of Fo Guang Shan’s Expansion in the Religious Market of Thailand (zrs-kp.si)

Liu, Y. & Rakthin, C. (2023). Transnational Materiality of Thai-Chinese Beliefs: A Reflection from the Yee-Gor-Hong Amulets. The PBIC International Conference on Amulet Cultures in Thailand organized and hosted by SOAS, University of London and Pridi Banomyong International College, Thammasat University.

Liu, Y. (2023). The Thai Buddhist Wat in Kaiyuan si, Chaozhou: An Apolitical Moument of Peity in the Political China. The International Scientific Conference on Politology of Religion—IV Biannual Conference 2023 organized and hosted by the Faculty of Political Science, University of Belgrade, Serbia on 19-20 May 2023.

Girivirya, S., Choompolpaisal, P., Makcharoen, P. & Estève, J. (2023). The Dilemma: Easy implementation of Buddhist Sunday School Curriculum during the Covid-19 Pandemic in the era of digital technology advancement, The third international conference on innovation in education (ICOIE 3): Digital Transformation in Education (2021), 030002-1-030002-5. On 17 August 2023 https://doi.org/10.1063/12.0017138

Li, Y. (2023). Humanistic Buddhism in contemporary China: practices and interpretations. The Third International Conference on Multiplinary Sciences for Humanity, Vol. 3 (2023), 89-98, eISSN 3021-7245. https://conference.unisma.ac.id/index.php/icomsh/3-2023/schedConf/presentations

Liu, Y. (2023). Telling Fortunes without Magic Power: A Field Research of Three Female Fortune Tellers in Northeast Thailand, 20th Annual Conference of the European Association for the Study of Religions, Retrieved from https://www.easr2023.org/.

Management Science

Zhong, J., Traiwannakij, S., Su, G., Rakthin, C., Siriwatthanakrit, R., Mascarinas, A. M., … & Poomsook, P. (2022). CHINESE ELECTRIC VEHICLES IN THE THAILAND MARKET: OPPORTUNITIES AND CHALLENGES. RMUTK Journal of Liberal Arts, 4(2), 131-143.
Link: View of CHINESE ELECTRIC VEHICLES IN THE THAILAND MARKET: OPPORTUNITIES AND CHALLENGES (tci-thaijo.org)

Chu, Y., & Astillero, M. R. (2022). Research on the Impact of Entrepreneurial Learning on the Business Model Innovation of Startups. Proceedings of Business and Economic Studies, 5(3), 75-80.
Link：http://ojs.bbwpublisher.com/index.php/PBES/article/view/3982

Gao, J., & Astillero, M. R. (2022). Product Packaging Design as The Basis of Product Purchase Decision. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 5(2), 516-530.
Link: https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2453

ZHONG, M. J. (2021). A Preliminary Study of The E-Commerce in Thailand: FromMarketing Perspectives: 10.2478/bjlp-2021-00022. Baltic Journal of Law & Politics, 14(2).
Link:A Preliminary Study of The E-Commerce in Thailand: FromMarketing Perspectives | Baltic Journal of Law & Politics (versita.com)

Run, P., Traiwannakij, S., Astillero, M. R., Mascarinas, A. M., & Su, G. (2023). THE ORIGINALITY IMAGE OF THAILAND’S CULTURE AFFECTING ON QUALITY AND VALUE PERCEPTION BASED ON THAI SENIOR TOURIST. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1).
Link: https://jurnal.stieaas.ac.id/index.php/IJEBAR/article/view/7826/3360

Hou, Z., & Astillero, M. R. (2022). Internationalization of Higher Education in Shandong in the New Era: Challenges and Countermeasures. Journal of Contemporary Educational Research, 6(10), 92-97.
Link：http://ojs.bbwpublisher.com/index.php/JCER/article/view/4455

Su, G., Zhong, J., Traiwannakij, S., Run, P. and Rakthin, C. (2023). Factors Affecting the Learning Satisfaction of Foreign Monks at the Buddhist Temples in Bangkok, Thailand: The Case of Wat Sirindhorn Thep Rattanaram. Proceeding of the international Conference on Education, Humanities, and Management (ICEHUM 2022), 269-279, Atlantis Press. https://www.atlantis-press.com/ proceedings/icehum-22/125986082

Liu, Y., Traiwannakij, S., Shi, Y. & Xu, S. (2023). A study of intern student satisfaction in eastern china: the case of dadehang 4s automobile ltd., Ingdao, Shandong province. Proceeding of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 204-218, Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986070

Shi, Y., Liu, Y. & Traiwannakij, S. (2023). The worsening talent loss facing the private sectors in china: a case study of qingdong hengxing group, Shandong province. Proceeding of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 219-233. Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986056

Yang, Y. & Pimchangthong, D. (2023). The influences of digital marketing on the catering quality competitiveness. Proceedings of the third International conference on multidisciplinary Sciences for Humanity, Vol. 3 (2023), 105-112, eISSN 3021-7245. https://conference.unima.ac.id/index.php/icomsh/3-2023/schedConf/ presentations

Luo, Q. & Run, P. (2023). The factors influence on consumer purchase intention toward green hotel in Xinjiang, China. The Third International Conference on Multiplinary Sciences for Humanity, Vol. 3 (2023), 113-125, eISSN 3021-7245. https://conference.unima.ac.id/index.php/icomsh/3-2023/schedConf/ presentations

Zhang, H. & Run, P. (2023). The influence of China airline company cabin service qualityon customer repurchase. The Third International Conference on Multiplinary Sciences for Humanity, 3 (2023), 126-137, eISSN 3021-7245. https://conference.unima.ac.id/index.php/icomsh/3-2023/schedConf/presentations

Sheng, J. & Pimchangthong, D. (2023). Analyze the Relationship and Impact of China’s Urban Civilization Construction Project and Business Environment, Proceeding of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 351-363. Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986072

Zhong, J. (2023). Analysis from the Perspective of Marketing Management, e-commerce Social Media in Thailand, ICCT 2023, https://icct.rmutk.ac.th. Conference 20-22 July 2023

Zhong, Q., Zhang, L. & Zhong, J. (2023). A Study of the Legal System on Joint Spousal Responsibilities for Debts in China, Proceeding of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 167-177. Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986063

(2024, April 13). Gender Differences in Leadership Perceptions in Higher Education. THE American Journal of Humanities and Social Sciences Research (THE AJHSSR), Volume-07(Issue-02), 128–136.

Huang, Z., Li, B. & Astillero, M. E. (2023). A Study of the Promotion Mechanism Applied by the Hainan Free Trade Port of China to High-Profile Foreign Talents, Proceedings of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 280-294. Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986067

Jiang, M., Zhang, Y. & Mascarinas, A. M. (2023). An Exploration of Medical Internship Management at Chinese Hospitalsin the COVID-19 Era, Proceedings of the International Conference on Education, Humanities, and Management (ICEHUM 2022), 314-324, Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986066

Liu, W. & Liu, X. (2023). Application of SERVQUAL Model in Patient Satisfaction Survey, Proceedings of the International Conference on Education, Humanities, and Management (ICEHUM 2022). April (2023), pp 295-313, Atlantis Press. https://www.atlantis-press.com/proceedings/icehum-22/125986081

Xu, C. (2023). The influential factors of Chinese tourists’ intention to reuse Thai traditional massage service. Proceeding the 8^th International Conference on Sustainability.

Status: WOS Proceeding by Knowledge E. April 2024

Dai, H. (2023). The effect of marketing strategy and lifestyle on customer loyalty of Shanghai Disneyland, China. Proceeding the 8^th International Conference on Sustainability.

Status: WOS Proceeding by Knowledge E. April 2024

Zhou, L. (2023). Using digital marketing strategy and perceived value to promote brand trust of Chinese mobile phone brands. Proceeding the 8^thInternational Conference on Sustainability.

Status: WOS Proceeding by Knowledge E. April 2024

Dai, Y. & Traiwannakij, S. (2023).The impact of social media marketing on consumer purchase intention and customer loyalty on e-commerce websites. Proceeding the 8^thInternational Conference on Sustainability.

Status: WOS Proceeding by Knowledge E. April 2024

Xia, W. & Soonthonsmai, V. (2023).The effect of teaching team building and demographic factors on employees’ performance of vocational education schools in honghe prefecture, China. Proceeding the 8^thInternational Conference on Sustainability.

Status: WOS Proceeding by Knowledge E. April 2024

Hu, J. & Run, P. (2023). The factors affecting customer repurchase intention of economic hotels in Kunming. Proceeding the 8^thInternational Conference on Sustainability.

Status: Published 2023

Cai, Y. & Traiwannakij, S. (2023). The factors impacting customer intention to engage in e-sport games. Proceeding the 8^thInternational Conference on Sustainability.

Status: Published 2023

Yang, R. & Pimchangthong, D. (2023). Factors influencing job commitment of operational workers in electronic factories, Wuhan, China. International Conference on Multidisciplinary Sciences for Humanity in The Era of Society 5.0, The 3rd ICOMSH Volume 3, 2023

Status: Published 2023

Li, W. & Traiwannakij, S. (2023). The influence of marketing mix 7ps, health consciousness and social media on consumer purchase intention at heytea physical stores. Proceeding the 8^thInternational Conference on Sustainability.

Status: Published 2023

Li, J., Traiwannkij, S. & Viwathpongpan, K. (2023). The factors influencing Chinese consumer purchase intention through webcast transaction. Proceeding the 8^thInternational Conference on Sustainability.

Status: Published 2023

Yang, B. & Run, P. (2024). Factors Influence on Consumer Purchase Intention toward Luxury car in Kunming. Proceeding the RMUTT Global Business and Economic Conference National and International (RTBEC2024).